FOOD NETWORK
“GUY’S GROCERY GAMES” LAUNCH
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CHALLENGE
Food Network and their agency Media Storm, approached EventNext to promote the all-new, Food Network show titled Guy’s Grocery Games, featuring Guy Fieri.
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SOLUTION
Media Storm originally wanted EventNext to create an activation that would take place at select supermarkets in key markets. EventNext challenged the client to think bigger, literally. EventNext secured and customized a giant, hot-rod shopping cart that was driven through Bryant Park, Times Square and on to the set of ABC’s Good Morning America by Guy Fieri himself.
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RESULTS
Thousands of giant New Yorkers were surprised to see the Guy’s Grocery Games shopping cart driving around Manhattan. Millions of viewers throughout the U.S. watched Guy Fieri drive onto ABC’s Good Morning America show and promote his new television show.
