BROOKS

"RUN HAPPY ISLAND" TOUR

Event Next
  • CHALLENGE

    Administer an experience that surprises consumers, reinforces Brooks’ “Run Happy” positioning and generates leads among runners across the U.S.

    CHALLENGE
  • SOLUTION

    EventNext helped Brooks convert their consumer brand experience at Rock ’n’ Roll Marathons and other endurance running events into a touring island paradise. The tour featured the submarine-style Deep Shoe Diver vehicle, a race up Mt. Crackatoe-a, a mechanical shoe ride, and much more. The tour has shattered Brooks’ goals for lead generation and consumer gait analysis.

    SOLUTION
  • RESULTS

    The tour obliterated objectives by generating nearly 100,000 leads annually and garnering media coverage from such entities as the New York Times and Runners World Magazine.

    RESULTS
BROOKS
BROOKS

Want to create a similar event?

contact us