![JEEP](https://eventnext.com/wp-content/uploads/2023/05/j-hero.jpg)
TOYOTA
"EVER BETTER" TOUR
![Event Next](https://eventnext.com/wp-content/uploads/2023/05/t-hero-mobile.jpg)
-
CHALLENGE
Design, plan, and execute a North American tour so that engineers from Japan and across the globe are able to experience the roads, driving conditions, and iconic destinations that are a part of the continent.
-
SOLUTION
Developed extremely detailed daily schedules over 80 possible routes with exact timing, mileage, locations, stops, breaks, meeting places, dealer visits and interactions with local owners.
-
RESULTS
The Toyota Ever-Better Expedition covered 18,000 miles across the USA, Mexico, and Canada with a team of over 140 engineers, designers and others.
![TOYOTA](https://eventnext.com/wp-content/uploads/2023/05/t-04.jpg)