TOYOTA

Design, plan, and execute a North American tour so that engineers from Japan and across the globe are able to experience the roads, driving conditions, and iconic destinations that are a part of the continent.

Developed extremely detailed daily schedules over 80 possible routes with exact timing, mileage, locations, stops, breaks, meeting places, dealer visits and interactions with local owners.

The Toyota Ever-Better Expedition covered 18,000 miles across the USA, Mexico, and Canada with a team of over 140 engineers, designers and others.