JEEP
HEROES DRIVE
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CHALLENGE
A first ever, ride and drive event activated on the flight deck of the aircraft carrier, U.S.S. Hornet.
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SOLUTION
A Jeep street team visited fire stations, police stations, hospitals and military installations, providing lunch and delivering invitations to honor military and first responders at the event.
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RESULTS
The event provided a marketing platform to launch the all-new Jeep Gladiator and to celebrate the 50th anniversary of the U.S.S. Hornet retrieving the Apollo 11 astronauts from the Pacific Ocean.
