CAVALCADE OF CURIOSITIES TOUR
Administer an experience that surprises consumers, maintains the Brooks “Run Happy” positioning and generates 10,000 leads among runners at Rock ‘N Roll Marathons and retailers across the U.S.
Worked closely with the Brooks ad agency to implement a traveling Cavalcade of Odditie” tour which plays off the circus theme “Greatest Show on Earth.” The experience is staged at Rock ‘N Roll Marathon expos and specialty retailers nationwide. EventNext’s EventScan technology is used to engage runners and generate leads for Brooks’ digital marketing.
The tour obliterated objectives by generating nearly 50,000 leads and garnering media coverage from such entities as the New York Times and RunnersWorld Magazine.