HONDA

JUST RIGHT HR-V LAUNCH

Event Next
  • CHALLENGE

    Introduce consumers to the all-new HR-V crossover, differentiating it from the Honda CR-V and competitive makes as “just right” for respective buyers.

    CHALLENGE
  • SOLUTION

    Developed a national tour targeting prospects at super-regional malls and consumer events. Deployed a team disguised as “Goldilocks and the Three Bears” to position the HR-V as not too big, not too small, it’s just right. Walk-arounds, test drives and publicity stunts were all part of the activation.

    SOLUTION
  • RESULTS

    The HR-V garnered thousands of hits via social media and over-delivered on Honda’s test drive goal by 106%, generating over 4,500 test drives in just 10 weeks!

    RESULTS
HONDA
HONDA
HONDA

Want to create a similar event?

contact us