![JEEP](https://eventnext.com/wp-content/uploads/2023/05/j-hero.jpg)
REDKEN & ALLURE
BEAUTY TOUR
![Event Next](https://eventnext.com/wp-content/uploads/2023/05/ra-hero-m.jpg)
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CHALLENGE
Craft an experiential campaign that would activate the brand’s significant media buy with Allure Magazine.
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SOLUTION
Developed both a mall tour and mobile tour with professional stylists that provided blow-outs and Redken color consults to consumers.
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RESULTS
The hugely successful campaign lifted sales 37% in participating stores.
![REDKEN & ALLURE](https://eventnext.com/wp-content/uploads/2023/05/ra-04.jpg)