REDKEN & ALLURE

BEAUTY TOUR

Event Next
  • CHALLENGE

    Craft an experiential campaign that would activate the brand’s significant media buy with Allure Magazine.

    CHALLENGE
  • SOLUTION

    Developed both a mall tour and mobile tour with professional stylists that provided blow-outs and Redken color consults to consumers.

    SOLUTION
  • RESULTS

    The hugely successful campaign lifted sales 37% in participating stores.

    RESULTS
REDKEN & ALLURE

Want to create a similar event?

contact us